Einsteinium # EMC2 E=Mc2 In the equation, the increased relativistic mass (m) of a body times the speed of light squared (c 2) is equal to the kinetic energy (E) of that body. Proof of Albert Einstein's special-relativity equation E = mc2 Albert Einstein's famous equation has become the ticker for a special kind of new CryptoCurrency, Einsteinium.

In it's short life it's made quite an impact and is becoming the kind of ethical investment some would like to put their money in. I'll explain why!

How many times have you seen bold ambitious crypto-currencies which may offer innovation in payment systems, multiple scripts and anonymity but offer little else? Yes, lots of times and I'm not going to embarrass anyone here by naming them. Increasingly for a coin to stand out against the backdrop of 1,000s - soon to be 10,000's of live trading currencies, it needs to feel like there's a disruptive potential / a factor in price drop / a positive impact on society or something that genuinely makes people excited. From my Business Mentoring experience and especially with start ups. Branding x Narrative + USP = success.

Source = Branding Branding tells a story. A Unique Sales Proposition gives customers a positive reason to choose you over a competitor. Here's a few examples of taglines being used to push a USP source = Straplines The Strapline for EMC2 is Cryptocurrency with Wormholes. EMC2 implements the primary innovation of Wormhole Mechanics. To reward long term miners, each Wormhole Event occurs randomly during each epoch and is 180 blocks long; with a reward of 2,970 EMC2 per block. At today's price that's approximately $200 USD A strapline or tagline encapsulates the USP. In this case it's designed to attract interest from miners but look under the hood as an investor and it's about raising capital for scientific research & training and education for the future of cryptocurrency.

I'd say that's pretty strong (clever dual purpose) and the market is beginning to agree. The key with successful crypto of the future is will ordinary people, • a) Get it • b) Believe in it • c) Think it's useful / brings positive change That will dictate the market price as the sector matures. How To Mine For Bitcoin BTC more. Straplines are fluid and extract a KEY feature of the product or service to implant in the mind of the consumer.

MISSION STATEMENT The Einsteinium Foundation has a mission to raise funds for scientific research, our mining tax creates a pool of funds that provide grants to deserving applicants. Recently we integrated crowd funding into the process to likely enable the grant beneficiary to receive more funds than we could immediately supply. This enables us to market the project, our coin, our sponsor items, and the benefits of cryptocurrency to a wider audience. So far the Foundation has contributed 16M of EMC2 coins for science projects. Charitable Mission The defining characteristic of Einsteinium is its purported charitable mission.

Einsteinium the coin is connected to the Einsteinium foundation. It is a Bitcoin-like currency with a philanthropic side goal of funding scientific research and cutting edge IT and Crypto projects. Let community members vote on which worthwhile scientific research projects the proceeds should be awarded too.

The Einsteinium Foundation has a mission to raise funds for scientific research, our mining tax creates a pool of funds that provide grants to deserving applicants.

Source = Scientific research It is a long-term investment in our future, and the future of our planet,* the foundation claims. Funding around the world for the ‘big ideas’ has fallen dramatically in recent years. There is no restriction on eligible projects other than that the science involved is pushing our understanding forward and could build us a better, safer future.

Source = Free Trade To reach a wider audience than just the mining community it is essential that Einsteinium is freely traded on the exchanges and used for purchasing goods and services, the foundation writes. 'Einsteinium should be as available as possible to as many people as possible to enable that trading.* Not for Profit The Einsteinium Foundation (EMC2 ) is embarking on a truly ambitious project that will likely change how cryptocurrency (CC) is viewed outside of the CC universe. The Einsteinium Foundation became an official Non-Profit Organization on April 7th, registered in Montreal with NPO corporation number 882658-4. Through being the first non-profit dedicated to scientific research to be registered in the world of cryptocurrency, the Einsteinium Foundation hopes to secure grants and build long lasting relationships with other NPOs worldwide – in order to support future ground breaking science projects of all kinds. Foundation EMC2 automatically donates 2% of every block mined to the Foundation Fund to be used for donations. The mining of Einsteinium is divided into Epochs: each Epoch mines 36000 blocks of coins and is targeted to last approximately 25 days.

Every 25 days, at the end of each Epoch, a new ground breaking scientific cause is selected to receive Einsteinium Foundation funding. Like Bitcoin, Einsteinium is a distributed peer-2-peer digital currency released without any premine. EMC2 implements the primary innovation of Wormhole Mechanics. To reward long term miners each Wormhole Event occurs randomly during each epoch and is 180 blocks long; with a reward of 2970 EMC2 per block. Source = The EMC2 coin is released by the Einsteinium Foundation.

The Einsteinium Foundation exists to raise money to help fund cutting edge scientific projects. They launched Einsteinium, March 1st, to help them realize their goal of funding cutting edge science. POW Scrypt Einsteiniumcoin uses a POW scrypt algorithm and will have a total of 299 million coins. 2.5% of each block will go to the Einsteinium Foundation with 2% to be given to science projects and.5% going towards faucets, give-aways.

And marketing. Einsteinium had a good launch and there was no premine.